From Reelz TV: A half-hour docu-series exploring Yossi Dina and his extraordinary pawn shop in the heart of world famous Beverly Hills. The master businessman and former army captain runs his luxury shop with an iron fist, and is known for his cutthroat negotiating and his superior taste. When Hollywood’s downtrodden and desperate elite fall on hard times, they know exactly where to go to find a lot of Yossi grants multi-million dollar loans at a moments notice for masterpieces, gems, antiques, and priceless Hollywood treasures only attainable by the rich and famous. Each episode follows Yossi and his loyal team as they dole out massive loans to the wealthy for their incredible collectibles.


Beverly Hills' Trusted Pawnbroker for 30 Years Opens Expanded Boutique and Gallery to Showcase Wares

The Dina Collection is famous for lending fabulously large sums of money in exchange for pricey collateral to wealthy patrons in need of quick cash, but it’s also one of the best places in Los Angeles to get a great bargain on Estate jewelry, watches and fine, original art. In addition to the extraordinarily elegant Estate jewelry including signed pieces by Cartier, Van Cleef and Arpels and Tiffany, The Dina Collection offers a dazzling assortment of diamonds and engagement rings, from fancy yellow and cushion cut diamonds to every size and shape.

For more than 25 years, Yossi Dina, known as “the Pawnbroker to the Rich and Famous,” and the proprietor and president of South Beverly Wilshire Jewelry and Loan, has been amassing a treasure trove of rare gems, priceless antiques and fine original art from forfeited loans as well as from his years of acquiring some of the highest quality and rare collectibles from the personal Estates of internationally prominent families and celebrities. Dina offers one of the largest collections of watches by Patek Philipe, Rolex , Audemars Piquet and Cartier. And, says Dina, “If you don’t see it, I’ll get it for you, at the best price available.” The Dina Collection also offers an incomparable selection of original art by such renowned artists as Picasso, Chagall, Dali, Kandinksy, Warhol and works by 19th century old masters. Dina is one of only a few pawnbrokers in the country who gives loans on art...up to a million dollars.

The Dina Collection also been giving collateral loans at The Dina Collection for over 25 years. A local estate jeweler in the heart of Beverly Hills, many know the company as South Beverly Wilshire Jewelry & Loan which describes our location at the famous intersection near Rodeo Drive. We loan against jewelry including gold, diamonds, watches as well as fine art and automobiles. No loan is too large or too small. Terms are four month cycles which are fully renewable. We have a discreet staff and your privacy is respected. Come and see us for a free evaluation whether you need short term or long term money. Cash paid on the spot for your financial needs.

The Dina Collection is a reflection of Dina’s love of fine art and jewelry, his keen recognition for items of value and from an increasing demand from his clients for his unique one of a kind, matchless quality, often historical jewelry and art at unbeatable prices. Dina’s reputation for being discreet and honest with his celebrated and prominent clientele has earned him a loyal following of prominent patrons. The Dina Collection is located at 249-251 S Beverly Dr. Beverly Hills, CA 90212.

For more information please call 310.888.8888